While creating the best logo for your brand, you must leave no stone unturned. It is one of the most crucial decisions you’ll ever make, which also decides the course of your brand in the coming years. As you will work your logo into your website design, patterns, textures, and other graphic design projects.
Seeking logo inspiration from other brands helps you create a unique custom logo for your own brand. You get a gist of what has worked over the years and what hasn’t, and you can learn from the same principles.
Most famous logos convey the brand’s message splendidly. To add to that, some of the world’s most iconic logos are red. The benefit of choosing a red-colored logo is that it is the most eye-catching and visible color to the human eye, owing to its long wavelength.
Why Choose Red Colour for Your Brand?
Red, being a primary color, is the color of passion, love, vitality, and desire and exudes strong emotions. Color psychology says this warm color is exceptionally eye-catching and sends a strong and positive message. No doubt, brands belonging to the food, health, beauty, and entertainment industries have red-colored logos which have worked well over decades.
20 Best Red Logos to Inspire You
Here’s a list of 20 exemplary red logo designs to inspire you to create yours.
Adobe’s logo design greets millions of people every day. It recently shifted to a single red color for a warmer, refreshing, and contemporary tone. It has kept the emblem untouched but made the sans serif typeface of the watermark more refined. This white A lettered silhouette in a bright, red block makes it functional and adaptable for all surfaces and screens. It also maintains the essence of professionalism and trustworthiness.
2. Red Bull
The logo template of this Thai beverage company has been intact for more than 30 years since its launch in 1987. The trademark logo features two fighting bulls in a golden ring. The typeface is all red, sharing likeliness with Futura SH Dem Bold, Avant Garde Gothic, and Futura BQ Demi Bold. The fierce bulls and the catchy letters make it highly recognizable and in sync with the brand’s intense personality.
The unique design of YouTube’s logo was recreated in 2011-12. The black-colored ‘Youtube’ follows a red vintage TV screen including a ‘play’ button symbol of a white triangle. This combination of black, white, and red creates a pleasing image and radiates excellence, passion, and perseverance, symbolic of the brand’s persona.
The powerful color palette of Colgate has remained the same since its launch. The red and white logo colors act as visual identifiers of the world’s most preferred toothpaste company. The typeface is close to FreeSet Demi Bold and Vera Sans Bold Italic, and the white smile embedded in the red background immediately conveys the brand’s goal of gifting you your best smile.
The neat, all capital and red Sans Serif typeface in the black background of Netflix’s logo has made it one of the most recognizable brands in recent times and has contributed immensely to its popularity. When it comes to adopting the logo for handheld devices, Netflix uses one red-colored capital letter, ‘N,’ in the black square, which looks like a colored ribbon. The bright red color has significantly contributed to making the brand stand apart from its other video streaming competitors.
This logo was redesigned in 1992 and hasn’t changed since then. The current custom serif typeface has sleek straight lines complemented by geometric elongated serifs making the brand appear strong and distinct. The red colour is a visual depiction of power, reputation, and trust, which are the qualities the magazine embodies.
The prominent red color along with white in Levi’s logo motivates its users to take responsibility and invites action. It is a symbol of confidence and strength. The two horses logo that appears on the back of jeans further symbolizes freedom, movement, and reliability. The horses pull a pair of jeans, yet it remains strong and durable, giving the message that the clothing company’s apparel helps us move quickly, sturdily, and smartly.
8. Pizza Hut
The logo of one of the world’s biggest pizza chains is red and white. It gives a sense of freshness and passion. The oblique Serif typeface looks like tiny strokes made with wire or brush, and the little hut (that looks more like a hat) sign represents the store structure- for a complete brand encapsulation.
The current logo, redesigned in 2018, features a white and red background with the colonel’s face in black. The italicized KFC wordmark below it invokes a welcoming response. The red color showcases warmth and hospitality, making it perfect for a fast-food chain restaurant selling delicious Kentucky Fried Chicken for more than 50 years.
The unique all-red logo of the Virgin group is representative of Richard Branson’s personality. The red color symbolizes confidence, passion, and audacity. Its slant typeface is unlike any other corporate brand and has played a significant role in its phenomenal success.
Market research found that McDonald’s logo is one of the most recognized symbols globally, especially by children. It is based on the Freudian concept of appeal and is quite subliminal. The unique golden arches of the letter M on a red background stimulate activeness. It is designed in a way to increase your appetite and heart rate. The red and yellow colors make you hungry and feel good. This has helped the brand maintain its unique identity for more than 75 years.
First introduced in 2011, the Pinterest logo is a red circle with a clean, bold white letter, P, whose bottom part is stylized as a pin. The red color draws attention and, at the same time, visually represents the brand identity; how people pin their favorite images on their boards. It acts as an open invitation to all creative individuals to pin all that inspires them on a virtual board.
13. Coca Cola
The simple yet conspicuous Coca-Cola logo is a mix of red and white colors, making it highly appealing. The brand uses a bold Gotham font family in its lettering in white against a red background symbolizing passion, energy, and strength. It is also a mark of quality and taste that the brand offers in its product.
CNN’s red logo has remained unchanged since 1999 and is highly fashionable and ahead of its times. The letters are interlined in a unique, bold pattern and portray the reliable and robust nature of the company. The red hue surrounding the white letters shows power, prominence, and a strong and independent attitude of the brand that has strived to build trust amongst its audience.
15. Red Cross
Source: Red Cross
The Red Cross logo that came into being more than 150 years ago is one of the most respectable symbols in the world. The red color shows that the only weapon against unrest, conflict, and war is active community involvement. It also shows religious, cultural, and political neutrality. The simple red + sign represents the help that society can give to fellow humans to make the world a better place.
Oracle’s red logo is a typical representation of a technical and modernistic approach to the company. The simple, clean red letters in a custom typeface with no serifs and the side portions of A cut at an angle are incredibly appealing and show the brand’s adaptability. The monochromatic red shade gives out the confidence and technical expertise it provides to its users.
The standard Marvel logo with white letters embedded in a red background embraces an entire universe of superheroes and their adventures and is loved worldwide. The typeface resembles Benton Sans Extra font in clean straight lines. The red color is symbolic of the bold adventures that your favorite superheroes undertake and reveals the robust nature of the brand.
The all-caps typeface with italicized and thick white letters with yellow highlights on a red background look like bubbles, making it perfect for a toy company. This bright-colored palette has played a significant role in making the company recognizable worldwide. Also, the prominent red color demonstrates Lego’s dexterity and passion.
The minimalistic and extremely free-flowing and spirited H&M logo targets passionate youth. Red symbolizes passion, youth, energy, and courage – all the qualities that today’s youth embody. It uses a custom-made italic typeface that has made it an instantly recognizable fashion and clothing brand in the retail industry.
20. Johnson & Johnson
Johnson & Johnson is one of the few brands that has never changed its logo design. The signature of the founder in dark red is its only logo. The condensed letters with straight, bold lines in red appear friendly, inviting, and delightful. It also stands for the professional etiquette and expertise that the brand has for its pharmaceutical products.
Now Create Your Fiery Red Logos
The famous brands of the world use symbolism in colors, typography, and fonts to create a deeper connection with their audience. Now that you have the list of some of the best brands and logo ideas in red, design your own logo that defines your brand. You can start by contemplating your product, purpose, and vision and bring them into a visual form using graphic design.